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Hear how inclusion, accessibility and universal design power customer experiences that deliver better business results.

🎧 In this conversation, we explore:

  • The personal motivation behind Stine’s fight for inclusion and why representation matters

  • How designing for the edges creates smoother, more accessible experiences for all

  • The commercial power of inclusion — and why accessibility is as profitable as it is ethical

  • Tackling cognitive overload and removing the “burden of explanation” from marginalised customers

  • Standing firm in the face of global DEI backlash — and why resilience is key

A conversation marked by honesty, passion, and practical insight — this episode shows how inclusion isn’t just the right thing to do, it’s smart business.

In this special edition of the Inspiring Women in CX podcast, celebrating the 2025 Award Winners, host Clare Muscutt talks with Stine Marsal, winner of the Women in CX Inclusion Award and CEO & Founder of InklusioNordic and Experience Management Community

With unwavering commitment and fierce passion, Stine has dedicated her career to breaking down barriers for marginalised people in both customer and employee experiences. Drawing on lived experience and the voices of those too often overlooked, she advocates for designing inclusive journeys that work for everyone.

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