Removing hidden barriers in customer and employee experiences.
The barriers your neurodivergent, LGBT+ and culturally diverse colleagues and customers face are not edge cases. They are patterns hurting your business.
Keynotes, workshops and consulting that improve performance, retention and belonging. Grounded in research. Delivered in English, Danish or French
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7 May 2026 I Danish Architecture Center I Copenhagen I Only 100 seats
What works in Customer Experience.
Shared by the people who have done it.
Leaders from Maersk, Zurich Insurance, Pfizer, Grundfos, Tryg, DCC and more share concrete methods, real cases and measurable results
Keynotes and workshops
Customer and guest experience
Built on 18+ years of running customer experience in airports, theme parks, cultural institutions and frontline organisations. Every example comes from real projects with real outcomes. Your teams leave with concrete tools to find where customers quietly drop out and how to fix it.
Workplace inclusion and employee experience
These keynotes use the hidden barriers experienced by your neurodivergent, LGBT+ and culturally diverse colleagues as an X-ray of your organisation. Through research findings and lived-experience stories, leaders see what is actually happening in their culture. And what to change. Delivered in English, Danish or French.
CONSULTING AND ADVISORY
Inclusion audits, customer journey analysis, employee experience mapping and training programme design. From focused two-day sprints to long-term advisory partnerships
Recent work includes guest experience and accessibility strategy for LEGO House, Passenger Experience Model, organisational design and inclusive customer journey mapping for Keolis and analysis of experienced barriers to wellbeing, engagement and retention for Novonesis employees and with that a global culture shift video library.
Customer Experience
EXM Community
For organisations that want customer experiences that deliver clear business results
Get proven methods, expert peer support and practical insight to fix weak points in your experiences. Keep more customers, deliver more efficiently, and show the value of CX.
Ongoing learning, not just one-off events
f you want more than a one-off session, two Nordic communities and learning platforms keep the work moving between events
Employee Experience
InklusioNordic Hub
For organisations committed to building inclusive workplaces that perform better
Access research-based guidance and lived-experience insight to reduce barriers, improve wellbeing, increase retention and strengthen engagement for everyone at work.
Who is Stine
Stine Ringvig Marsal is a sociologist who has spent 18+ years finding the barriers for business results organisations cannot see in their customer and employee experiences.
She was the Service Excellence Director of Copenhagen Airportand Customer Experience Manager at Tivoli Gardens. As a consultant she has worked with LEGO House, Novonesis, Keolis, Berlin Airport, The Royal Danish Theatre, Securitas and others.
For three years she was Nordic Regional Director of the Hidden Disabilities Sunflower, supporting more than 500 organisations in training their employees on hidden disabilities.
Her research into barriers is built on more than 170 qualitative interviews with neurodivergent, LGBT+ and culturally diverse employees across industries.
The core finding: the barriers are the same across groups. The approach should be too.
She is the founder of InklusioNordic, Experience Management Community and the Experience Management Nordic Summit.